Despite the rise of artificial intelligence, and to some degree because of it, today’s businesses need to communicate on a human level more than ever before. They must connect with consumers (humans) on a visceral, emotional level if they ever hope to build awareness, preference, and loyalty.
in this age of rapid technological change, human nature remains the same as it’s ever been.
Thankfully, in this age of rapid technological change, human nature remains the same as it’s ever been. It’s why Shakespeare still resonates and why we make the same mistakes our grandparents made.
We’re human.
We all get the feeling at times that we’re drowning in technology, unable to escape it. The tools that connect us to the world simultaneously make our own lives feel insular and small.
We have fewer person-to-person interactions and we crave human connection… stories that remind us of our humanity… causes that let us contribute to something larger than ourselves… ideas that help shape our perspective.
And so, perhaps counter intuitively, in the age of artificial intelligence it has become more important than ever before to understand and cater to human nature and to be able to communicate with empathy and emotion.
Can brands do this?
The best already do.