Matthew Donaruma, Principal

Make Communication Matter.

I help organizations communicate with greater clarity, consistency, and impact across leadership, employees, customers, and other stakeholders.


My work spans internal and external communications, executive communications, brand and messaging strategy, content strategy, and change communications.

Depending on the need, that might mean clarifying a company’s positioning, helping an executive communicate more effectively, building employee understanding and engagement, developing messaging around a major change or initiative, shaping a stronger corporate or brand narrative, or creating the strategy and content needed to move an important priority forward.

What Better Communications Can Do:

– Clarify positioning, messaging, and complex ideas
– Strengthen executive and leadership communications
– Engage employees and external audiences
– Build understanding and support for organizational change
– Align communications across channels and stakeholders
– Develop stronger corporate, brand, and thought-leadership narratives
– Turn strategy into clear, useful content
– Earn attention, credibility, and stakeholder support


Areas of expertise:
Executive and leadership communications
Internal communications
Change communications
Corporate and external communications
Positioning and messaging
Brand strategy
Content strategy
Thought leadership
Content development and production
Copywriting and editing
Communications research and audience insights
PR strategy
Sales and stakeholder narratives

This I Believe